The short answer is yes. You have the power to dictate your online perception. It’s the 21st century and when it comes to marketing, we judge our books by their covers. Your headshot is your personal logo for your personal brand and should be treated as such.

Did you know that more and more people will now “google” you before considering getting into a business or personal relationship with you? Your headshot is often the first impression you make, and as we all know – first impressions are very long-lasting. Most people want to be seen as friendly, confident, approachable and trustworthy. Does the cell phone snapshot you are currently using convey that?

There are a great number of online marketing tools these days and whether you’re connecting with peers and potential employers or clients on LinkedIn or you’re looking to find the love of your life on, you are being judged by your profile picture or lack there of. We’re in the digital age and it doesn’t matter how great you look in that picture from your cousin’s wedding that you cropped your significant other out of, it just doesn’t cut it anymore.


The goal of a great headshot is to showcase you looking your honest best. To this end, there are several ingredients that make great headshots stand above the simply average.

First, the headshot has to look professional and refined. It takes skill and talent to get the proper soft lighting, sharp focus, and expert composition that a talented headshot photographer provides. Expertise in color correction and subtle retouching also serve to make a headshot stand out.

Achieving all this is difficult with amateur equipment and techniques, but even some professional headshot photographers will fall short. It is very important to choose a headshot photographer who demonstrates in their portfolio the skills and talent to deliver a great headshot.

Next, the headshot has to look natural. People are very attuned to the sincerity of a photograph. If the pose, expression, lighting or composition of the shot looks forced or unnatural, it will undermine the purpose of having a headshot in the first place.

It is important that you feel comfortable with the photographer and the photography process. On location or in the studio, a peaceful, relaxed environment will help, but the photographer's manner will play the most important role. Their attitude in setting up and photographing you will have a huge impact on how relaxed you feel in front of the camera. Whether you're a professional model or a camera-shy business person, a great headshot photographer will help you to feel and look natural on film.

It's also important that the photographer knows how to make natural looking adjustments to the image afterwards. The camera sees differently than our eyes, and therefore adjustments need to be made in post-processing to give the most genuine result. There is both an art and a science to perfecting the image without making it look over-processed.

Lastly, but just as importantly, the headshot must reflect your personality. Only you can bring your personality to the shoot, but a great headshot photographer can help spot it, capture it, and be sure it comes through in the final result.


Your photo should represent a dynamic, intelligent and approachable person with high business standards – it should exude confidence and friendliness.

A great headshot is extremely important for your business. Based on your portrait, prospective clients or employers will decide whether they would like to work with you. We have photographed headshots for many years and we know what works best. We will bring out the best in you, and having a headshot that represents the best you will speak volumes about you and your business.

In today’s business and social environment, YOUR IMAGE IS EVERYTHING


You can count on Prasad and Maria of Prasad Photography to provide the highest quality results with a headshot you will love!

We will photograph you at your business or other location of your choice or in the privacy of our studio. Your satisfaction is 100% guaranteed or your money back!

Call us at 949-548-1815 and book your appointment today!